Connexin Media revolutionises digital advertising landscape in Hull

Ellie Campbell on May 28, 2024

Connexin Media The Phoenix digital screen

We're significantly expanding our Connexin Media operations, with the acquisition of a new digital advertising screen, The Phoenix, placed adjacent to the A63 in Hull. The expansion is part of our commitment to transforming the landscape of outdoor digital advertising with smart technology, utilising state-of-the-art IoT sensors that offer real-time, accurate measurement of vehicle flow and footfall.

The Phoenix, strategically placed next to the busiest route in and out of Hull, is a dynamic two-screen digital platform to host engaging advertising content and capture the attention of commuters.

This new landmark addition to Connexin Media's digital advertising portfolio builds on the success of our first digital advertising screen on Anlaby Road, next to Hull Royal Infirmary, launched in September 2023. The LED media screen is located in a prime spot, with our IoT sensors indicating over 35,000 vehicles pass the screen daily. We've also established four print boards on North Road and Argyle Street, with plans to digitise these in due course.

Paul Cartmell, Business Development Manager at Connexin Media said:

"The acquisition of the landmark Phoenix digital screens on the A63 is an exciting step forward in expanding our reach in Hull's advertising landscape. These screens represent the first and last impression of our city for countless commuters, making them invaluable assets for delivering engaging advertising campaigns.”

“We are a tech business at heart, and accountability and smart monitoring are core principles that drive our operations. By maximising the power of data and analytics, we can deliver unparalleled value to our customers, ensuring their advertising investments yield measurable results."

This expansion and technological advancement represents a significant milestone in Hull's advertising industry, offering businesses innovative solutions to connect with their target audiences.

Want to join the likes of well-loved brands like Beal Homes, Hanson Electrical and Hull City Football Club? You can find out more about Connexin Media and our advertising solutions, here: